What is BNI?
Feb 19
1 min read
Updated: Feb 20
BNI, or Business Networking International, was established by Ivan Misner in 1985 to help professionals generate referrals in a structured setting. This organization operates on the "Givers Gain" philosophy, fostering a collaborative environment for members. It's a prime example of effective referral marketing, emphasizing building a strong professional network and learning how to get referrals through genuine connections.
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